![]() ![]() Last month, it rolled out a GIF button for comments to all users, while also detailing the impact of GIFs on the network.Īccording to Facebook’s own stats, almost 13 billion GIFs were sent on Messenger over the past year, with 400 million GIFs sent just on New Year’s Day 2017. However, the network has been loosening up on GIFs in more recent days. But, unlike GIFs, videos are easier to monetize. Prior to this, the company had historically held off on enabling GIFs because it would make the feed “too chaotic,” it believes.įacebook had instead put the emphasis on video, which also bring a lively quality to the News Feed. It wasn’t until spring of 2015 that the social network decided it would finally support GIFs in the News Feed, for example. GIFs are hugely popular form of self-expression on a number of social networks, including apps like Twitter and Tumblr, but Facebook had been slow to adopt the medium. The addition was first spotted today by The Next Web, which notes that the GIFs shot via this feature only last a few seconds. The feature, which is available with the tap of a button at the top of the screen, lets you shoot footage that you can then save in GIF format to your device’s photo gallery, post to your Facebook profile, or add to your Facebook Story. Facebook confirmed it has begun testing a new GIF maker in the camera feature of the main Facebook mobile application.
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